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REACH Dictionary

Quantitative research is widely used in surveys, demographic studies, census information, marketing, and other studies that use numerical data to analyze results Quantitative research uses numerical data, is analyized statistically, uses a statistically significant sample size representative, uses surveys with closed-ended questions, and can offer generalizable results representative of the entire population.

Citation: Survey Monkey by Momentive. (n.d.). Types of quantitative research. Survey Monkey. https://www.surveymonkey.com/market-research/resources/quantitative-research-types/?psafe_param=1&program=7013A000000mweBQAQ&utm_bu=CR&utm_campaign=71700000096739641&utm_adgroup=&utm_content=&utm_medium=cpc&utm_source=adwords&utm_term=&utm_kxconfid=s4bvpi0ju&language=&test=&gclid=Cj0KCQjwn9CgBhDjARIsAD15h0Dx--Ie_1JyCoUJmiSCCngjcz4gHesmCXRk9igC3VkYcygP0VOHWG8aApl-EALw_wcB&gclsrc=aw.ds

Category: Methodology

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