(334) 844-3299
REACH Dictionary

Qualitative research explores and provides descriptive insights into real-world problems. Instead of collecting numerical data like quantitative research, qualitative research gathers participants' experiences, perceptions, and behaviors. It answers the questions of how and why, instead of how many or how much.

Citation: Tenny, S., Brannan, G. D., Brannan, J. M., & Sharts-Hopko, N. C. (2017). Qualitative study. https://europepmc.org/article/NBK/nbk470395#free-full-text

This website uses cookies to improve the browsing experience of our users. Please review Auburn University’s Privacy Statement for more information. Accept & Close