Public awareness campaigns
Research Report:
Research Report
Executive SummaryAPA Citation:
Rudi, J., Sherman, M., Kuhl, M. W., Rea, J., Bommarito, R., Bloomfield, C.,...Borden, L. M. (2015). Public awareness campaigns. Report submitted to the U.S. Department of Defense.
Abstract Created by REACH:
Public awareness campaigns (PACs) can be an effective component of a comprehensive strategy to promote change at the level of the individual, organization, community, or society. This report provides an introduction to PACs and reviews awareness campaigns specific to child maltreatment and intimate partner violence. Campaign evaluation is essential for understanding whether and how a campaign is associated with intended changes in behavior, policy, or norms. This report describes the stages of campaign evaluation, provides specific examples of metrics, and discusses potential challenges inherent to campaign evaluation. The report concludes with ten best practices for implementing an effective public awareness campaign based on this literature review.
Focus:
Programming
Branch of Service:
Multiple branches
Army
Air Force
Coast Guard
Marine Corps
Navy
Military Affiliation:
Guard
Reserve
Active Duty
Veteran
Subject Affiliation:
Military families
Population:
Childhood (birth - 12 yrs)
Neonatal (birth - 1 mo)
Infancy (2 - 23 mo)
Preschool age (2 -5 yrs)
School age (6 - 12 yrs)
Adulthood (18 yrs & older)
Young adulthood (18 - 29 yrs)
Thirties (30 - 39 yrs)
Middle age (40 - 64 yrs)
Methodology:
Review of Literature
Authors:
Bloomfield, Cindy, Bommarito, Rachael K., Borden, Lynne M., Brown, Samantha, Butler, Benjamin, Hawkey, Kyle R., Kuhl, Michelle W., Rea, Jennifer, Rudi, Jessie H., Sherman, Michelle D., Shortreed, Timothy
Publisher/Sponsoring Organization:
The Military REACH Team
Publication Type:
REACH Publication
Author Affiliation:
Department of Family Social Science, The University of Minnesota, LMB
Location:
The University of Minnesota
REACH Publication Type:
Research Report
Sponsors:
Developed in collaboration with the Department of Defense's Office of Family Policy, the National Institute of Food and Agriculture, and the U.S. Department of Agriculture under Award No. 2009-48667-05833.