(334) 844-3299
Detailed Record
Share this Article

Public awareness campaigns

APA Citation:

Rudi, J., Sherman, M., Kuhl, M. W., Rea, J., Bommarito, R., Bloomfield, C.,...Borden, L. M. (2015). Public awareness campaigns. Report submitted to the U.S. Department of Defense.

Abstract Created by REACH:

Public awareness campaigns (PACs) can be an effective component of a comprehensive strategy to promote change at the level of the individual, organization, community, or society. This report provides an introduction to PACs and reviews awareness campaigns specific to child maltreatment and intimate partner violence. Campaign evaluation is essential for understanding whether and how a campaign is associated with intended changes in behavior, policy, or norms. This report describes the stages of campaign evaluation, provides specific examples of metrics, and discusses potential challenges inherent to campaign evaluation. The report concludes with ten best practices for implementing an effective public awareness campaign based on this literature review.



Branch of Service:

Multiple branches
Air Force
Coast Guard
Marine Corps

Military Affiliation:

Active Duty

Subject Affiliation:

Military families


Childhood (birth - 12 yrs)
Neonatal (birth - 1 mo)
Infancy (2 - 23 mo)
Preschool age (2 -5 yrs)
School age (6 - 12 yrs)
Adulthood (18 yrs & older)
Young adulthood (18 - 29 yrs)
Thirties (30 - 39 yrs)
Middle age (40 - 64 yrs)


Review of Literature


Bloomfield, Cindy, Bommarito, Rachael K., Borden, Lynne M., Brown, Samantha, Butler, Benjamin, Hawkey, Kyle R., Kuhl, Michelle W., Rea, Jennifer, Rudi, Jessie H., Sherman, Michelle D., Shortreed, Timothy

Publisher/Sponsoring Organization:

The Military REACH Team

Publication Type:

REACH Publication

Author Affiliation:

Department of Family Social Science, The University of Minnesota, LMB


The University of Minnesota

View Research Report:

View Executive Summary:

REACH Publication Type:

Research Report


Developed in collaboration with the Department of Defense's Office of Family Policy, the National Institute of Food and Agriculture, and the U.S. Department of Agriculture under Award No. 2009-48667-05833.

This website uses cookies to improve the browsing experience of our users. Please review Auburn University’s Privacy Statement for more information. Accept & Close