MOD and Armed Forces reputational polling, summer 2017 survey
- Ministry of Defence. (2017). MOD and Armed Forces reputational polling, summer 2017 survey. https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/684573/Public_Opinon_Survey_-_Summer_2017.pdf
- This topline presents the findings from public opinion research conducted by ICM on behalf of the Ministry of Defence. • ICM interviewed a representative sample of 1,002 GB adults aged 16+ by telephone (CATI). • Fieldwork took place between 14th June and 26th July 2017. • To ensure a representative sample, fieldwork quotas were set. At the analysis stage, data has been weighted to the known profile of GB adults aged 16+. • A sample size of 1,002 produces data accurate to plus or minus (+/-) 3 percentage points at the 95 per cent confidence level. • Results are based on all respondents (1,002) unless otherwise stated. • An asterisk (*) denotes a value that is greater than zero but less than one. • Where results do not sum to 100%, this may be due to multiple responses, computer rounding or the exclusion of don’t knows/not stated. • Conducted in accordance with ISO 20252 and ISO 27001, the international standards for market research and information security management.
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Research summaries convey terminology used by the scientists who authored the original research article; some terminology may not align with the federal government's mandated language for certain constructs.