Ethnography is the observational study of the customs of a group of people, in which researchers created detailed descriptions of the observed behavior within the appropriate cultural context.
Citation: Fetterman, D. M. (2009). Ethnography. In L. Bickman & D. J. Rog (Ed.), The SAGE handbook of applied social research methods (pp. 543-588). Thousand Oaks, CA: SAGE Publications, Inc. https://doi.org/10.4135/9781483348858.n17