Generalizability refers to the ability for research findings to be applied accurately to a larger population. In order to ensure generalizability, researchers must carefully construct their research design to use a sample population that accurately reflects the larger population and realistic circumstances.
Lewis-Beck, M., Bryman, A., & Liao, T. (2004). The SAGE encyclopedia of social science research methods (Vols. 1–3). Thousand Oaks, CA: SAGE Publications. https://doi.org/10.4135/9781412950589
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Methodology