REACH Dictionary
Demographic characteristics (also, demographics) are classifiable traits of a population. In research, demographic characteristics provide background on participants to determine whether or not the sample population is an accurate representation of the larger population.
Salkind, N. J. (2010). Encyclopedia of research design. Thousand Oaks, CA: SAGE Publications, Inc. http://dx.doi.org/10.4135/9781412961288
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Methodology