Demographic characteristics (also, demographics) are classifiable traits of a population. In research, demographic characteristics provide background on participants to determine whether or not the sample population is an accurate representation of the larger population.
Citation: Salkind, N. J. (2010). Encyclopedia of research design. Thousand Oaks, CA: SAGE Publications, Inc. http://dx.doi.org/10.4135/9781412961288
Category: Study methods and variables