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REACH Dictionary

Demographic characteristics (also, demographics) are classifiable traits of a population. In research, demographic characteristics provide background on participants to determine whether or not the sample population is an accurate representation of the larger population.

Citation: Salkind, N. J. (2010). Encyclopedia of research design. Thousand Oaks, CA: SAGE Publications, Inc. http://dx.doi.org/10.4135/9781412961288

Category: Methodology

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